Google Analytics Keyword Not Provided Meaning

This means that there are now 2 458 referrals that are non branded. The reasons for not set appearing as a dimension value vary according to the report. Not set is a placeholder name that analytics uses when it hasn t received any information for the dimension you have selected.

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The data in gsc is tracked by gsc and imported from gsc into the ga reports into the acquisition search console reports when the two products are linked.

Google analytics keyword not provided meaning. Traffic from google organic search tracked by analytics swaps out the keyword information with not provided to protect user privacy. It is all being done in interest of protecting the privacy of the searcher. Fortunately i have recently stumbled upon a solution which can practically unlock not provided keywords in google analytics reports which is called keyword hero. Quite simply it means google is choosing not to share the key word data with you.

Because the not provided issue is not a problem of google analytics itself but due to secured traffic all web analytics tools such as webtrekk piwik and others reveal no more keywords than analytics. The number of not provided results that went to the home page showing up as indicates roughly the number of branded keywords. Analytics premium and not provided there is the rumor that users of google analytics premium now google 360 still see all keywords. The keyword not provided issue in google analytics ga has been a fairly contentious issue for marketers since 2011.

Many are now finding that 90 or more of their traffic is coming from searches that provide no keyword data in ga which is a problem when it comes to optimising your pages and organic search campaigns. What the value not set means. All i had was not provided and google search console reports which are better than nothing but much weaker than what we had 6 7 years ago in ga. What does keyword not provided mean.

The not provided is lifted for paid search results. And other web analytics tools. But luckily you can still use segmentation in google analytics to segment your not provided data to gain a clearer understanding of how visitors arrive on your site. Although you can t see the exact keywords that attract your traffic you can see where your visitors from unspecified keywords arrive on your site.

Google analytics keyword not provided and what it means for your seo strategy. Update this post was written several years ago but continues to get traffic because people are still taking an approach that is entirely too focused on keyword rankings and not focused on driving traffic leads and sales. The searcher did use a key phrase obviously but google is not providing you with the information. In the above example there are 92 results that went to the home page which indicates that 281 of the not provided results are non branded keywords.

An increasing number of results in this part of analytics are listed as not provided not much use when you re trying to find out what people are searching for. However there is one area where google analytics frustrates its users. The organic search terms report.