Google Analytics Keyword Not Provided

Fortunately i have recently stumbled upon a solution which can practically unlock not provided keywords in google analytics reports. The first way to get around the not provided result is to mine google analytics for other information that will reveal more about those visitors and what they were doing on your site. It is all being done in interest of protecting the privacy of the searcher.

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Keyword landing page as you probably know there is a little option to check the landing pages that each keyword was linked to from the serps.

Google analytics keyword not provided. Many are now finding that 90 or more of their traffic is coming from searches that provide no keyword data in ga which is a problem when it comes to optimising your pages and organic search campaigns. Following methods can help you in unlocking the keywords which are now hiding behind not provided. This method was described in detail in dan barker s econsultancy blog. Quite simply it means google is choosing not to share the key word data with you.

The keyword not provided issue in google analytics ga has been a fairly contentious issue for marketers since 2011. For the conspiracy theorists among us the advent of google analytics not provided keywords was a sign that the platform was out to make the seo process much more difficult and ruin the world of online marketing. And this story continues to this day. The searcher did use a key phrase obviously but google is not providing you with the information.

Google analytics removed keyword data and replaced it with not provided back in 2013. It s been awhile now that google announced that 100 of organic search traffic will now be encrypted so you will not get the keyword information in google analytics that many are used to seeing. In your analytics account head to admin then profiles. Use competitive analysis tools like semrush for keywords mining.

You may have noticed starting back in 2011 that your number one keyword was not provided in google analytics and over the last couple of years the of traffic from not provided has grown. Run non branded paid search campaigns. Use historical keywords data in your google analytics reports. I kid you not 99 of my search traffic did not include keyword data.

What does keyword not provided mean. Because the not provided issue is not a problem of google analytics itself but due to secured traffic all web analytics tools such as webtrekk piwik and others reveal no more keywords than analytics. Filter not provided once you click this option and turn it on scroll to the bottom and filter the results by typing in not provided with our without the parenthesis. All i had was not provided and google search console reports which are better than nothing but much weaker than what we had 6 7 years ago in ga.